Domestic box office revenue is expected to rise to $9 billion this year, and of course, the big Hollywood studios are putting a lot of emphasis on Super Bowl 57′s advertising space.
        The mega game, which drew 112 million viewers last year, remains a huge megaphone drawing attention to popular films, and this year it’s getting a boost from Disney/Marvel Studios’ Ant-Man and the Wasp: Quantum Fever. among them there are many bright spots. So if you’re a studio looking to grab attention and make your film stand out from the carousel of event films that run every weekend from late February through September, you’re better off spending a record-breaking $7 million. Buy 30-second commercials as cheaply as possible. On February 12, Fox televised a game between the Kansas City Chiefs and the Philadelphia Eagles.
        In recent years, both before and after the pandemic, the Super Bowl trailer has become an event in its own right. Studios typically release portions of the game early, and discard longer content by Sunday. On the Monday after the game, spoilers surfaced on social media as the trailer received as many views as it aired; The most viewed movie on social media in 24 hours, with 93 million views, the movie was the most viewed movie last year. It came in third at the box office with $411 million, behind Top Gun: Maverick ($718.3 million) and Black Panther: Wakanda Forever. (436.4 million dollars).
        Big event this year: Warner Bros., the usual sidekick of past Super Bowls, is expected to play a role in DC’s The Flash, which opens on June 16, James Gunn, co-owner of the comic book studio, has revealed. “Probably one of the greatest superhero films of all time.” The film, starring Ezra Miller, is expected to reboot the DC Universe.
        Universal Pictures always represents the Fast & Furious franchise in the Super Bowl. In 2020, with no one expecting a pandemic while playing, the studio released a live trailer for F9′s Miami debut teaser. On February 9, the company will be hosting a Fast X party on its live event platform in Los Angeles featuring star Vin Diesel and the cast for the world premiere of the tenth trailer. Fast X will open on May 19th.
        While Uni kicked off its big Fast X event on Super Bowl Sunday, it moved up two spots in its Illumination Super Mario Bros. movie release event. Easter weekend, April 7th. So don’t count on plumbers.
        We’ve heard that Universal Studios will be showing a 15-second commercial before playing the Elizabeth Banks thriller Cocaine Bear. The film will release on February 24th.
        Disney has always been a part of The Pigskin Show, and expectations are not diminishing this year as it gears up for Ant-Man and the Wasp: Quantum of Madness (Feb. 17), Guardians of the Galaxy Volume 2 from Marvel Studios. “Guardians of the Galaxy 2″ and other films for advertising. 3 (May 5), The Little Mermaid (May 26), Pixar’s Elements (June 16), possibly Indiana Jones: The Dial of Doom (June 30), and Marvel Marvel Studios (July 28). Disney+’s Secret Invasion is not expected to have any breakthrough opportunities.
       Here is Heineken’s cross-brand Quantumania ad that has 26 million views on YouTube:
        Paramount also has a long history of being in the Super Bowl. We’ve heard that Scream VI (March 10), Dungeons & Dragons: A Thief’s Glory (March 31), and Transformers: Rise of the Beast (June 9) are coming out this year. Not Expected: Mission: Impossible: Paying for Death trailer. Part 1 “(July 14). Paramount filmed Mission: Impossible: Fallout during the 2018 Super Bowl.
        Like the aforementioned studios, Amazon/MGM and Lionsgate did not comment on their Super Bowl plans. However, it would not be a shock if at least one of them existed. Last year, Amazon’s The Lord of the Rings franchise took the spot, and the 2020 MGM movie No Time to Die also took the spot. So it wouldn’t be surprising if United Artists releases Tenet III (March 3rd) or Lionsgate’s Tenet 3. John Wick: Chapter 4 (March 24) makes a splash. The latter starred in John Wick: Chapter 2 during the 2017 Super Bowl.
        Like last year, Sony will not be participating in the Super Bowl. He last appeared in The Big Game in 2017 for the sci-fi film Life, starring Ryan Reynolds and Jake Gyllenhaal.
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