GENEVA, Dec. 6, 2022 /PRNewswire/ — Firmenich, the world’s largest privately owned flavor and fragrance company, is pleased to announce the release of 2023 flavored dragon fruit, celebrating consumers’ desire for exciting new ingredients and bold, adventurous taste.
“This marks our 11th Flavor of the Year, which is something our customers have come to look forward to each year. Dragon fruit’s bold vibrancy is a perfect choice as we embark an exciting year of change,” said Maurizio Clementi, ad interim President, Firmenich’s Taste & Beyond division. “This marks our 11th Flavor of the Year, which is something our customers have come to look forward to each year. Dragon fruit’s bold vibrancy is a perfect choice as we embark an exciting year of change,” said Maurizio Clementi, ad interim President, Firmenich’s Taste & Beyond division. “This is the 11th fragrance of the year that our customers look forward to every year. The bold brightness of dragon fruit is the perfect choice as we enter an exciting year of change,” said Acting President Maurizio Clementi. Подразделение Firmenich Taste & Beyond. A division of Firmenich Taste & Beyond. “This is our 11th annual fragrance that our customers look forward to every year. The bold brightness of dragon fruit is the perfect choice as we enter an exciting year of change,” said Acting President Maurizio Clementi.芬美意的Taste & Beyond 部门。 Taste & Beyond 部门。 Подразделение Firmenich Taste & Beyond. A division of Firmenich Taste & Beyond. “Our comprehensive human studies have revealed a strong shift towards well-being and sustainability in food and drink choices, as well as the emergence of higher taste expectations. Because everything we do is based on nature and respect for a deep understanding of consumers, which inspired us to choose a fragrance of the year that does both.”
For the second year in a row, Firmenich and Pantone® have entered into a sensory partnership. The global color authority has just released PANTONE® 18-1750 Viva Magenta™, Color of the Year 2023, described as “a fearless, vibrant color whose brightness promotes optimism and joy.” Mikel Cirkus, Global Creative Director for Taste & Beyond said: “In the same way that Pantone’s Color of the Year captures the emerging themes seen in the world around us, our choice for Flavor of the Year does so by translating new signals into positive sensory experiences. Our 2023 choice of dragon fruit reflects the global consumer’s increasingly adventurous palate and desire for the new or exotic when it comes to ingredients and taste.” Mikel Cirkus, Global Creative Director for Taste & Beyond said: “In the same way that Pantone’s Color of the Year captures the emerging themes seen in the world around us, our choice for Flavor of the Year does so by translating new signals into positive sensory experiences. Our 2023 choice of dragon fruit reflects the global consumer’s increasingly adventurous palate and desire for the new or exotic when it comes to ingredients and taste.” Микель Циркус, глобальный креативный директор Taste & Beyond, сказал: «Подобно тому, как цвет года Pantone отражает новые темы, наблюдаемые в мире вокруг нас, наш выбор аромата года делает это путем преобразования новых сигналов в положительные сенсорные ощущения. Mikel Circus, Global Creative Director at Taste & Beyond, said: “Just as Pantone’s Color of the Year reflects the new themes being observed in the world around us, our Fragrance of the Year selection does this by translating new cues into positive sensory experiences. Our selection of dragon fruit in 2023 reflects the increasingly adventurous taste of consumers around the world and their desire for the new or the exotic when it comes to ingredients and taste.” Taste & Beyond 全球创意总监Mikel Cirkus 表示：“正如Pantone 的年度色彩捕捉了我们周围世界中新兴的主题一样，我们选择年度风味的方式是将新信号转化为积极的感官经验。我们2023 年选择的火龙果反映了全球消费者越来越喜欢冒险的口味，以及在成分和口味方面对新奇或异国情调的渴望。” Taste & Beyond 全球 总监 总监 总监 mikel cirkus 表示 ： 正 如 pantone 的 年度 捕捉 了 我们 周围 世界 中 新兴 的 一样 我们 年度 风味 的 方式 将 新 信号 积极 的 经验。 我们 我们 2023 年 选择 的 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙A “ Микель Циркус, глобальный креативный директор Taste & Beyond, сказал: «Точно так же, как Цвет года Pantone отражает новые темы в мире вокруг нас, мы выбираем Аромат года таким образом, чтобы превращать новые сигналы в положительные сенсорные ощущения. Mikel Circus, Global Creative Director at Taste & Beyond, said: “Just as Pantone’s Color of the Year reflects new themes in the world around us, we choose Fragrance of the Year in a way that translates new cues into positive sensory experiences. Our 2023 Fire Dragon Choice Results reflect the increasingly adventurous tastes of consumers around the world and their desire for novelty or exoticism in terms of ingredients and flavors.”
Jeff Schmoyer, Global Head of Human Insights, Firmenich, said: “The sophisticated taste of dragon fruit creates a fantastic opportunity to bring Firmenich’s exceptional creativity and expertise to bear in creating a bold, immersive and addictive experience for their daring Savory offers the perfect canvas for new flavor combinations.”
Native to Central America, where it is known as dragon fruit, dragon fruit thrives in tropical and subtropical climates around the world, and its pulp is rich in antioxidants and calcium. Dragon fruit grows from climbing cacti, making it a drought-tolerant and naturally low-water plant, requiring only a quarter of the water it needs to grow compared to an avocado.
Like the mythical creature that gave it its name, the dragon fruit has a ferocious appearance, with scaly skins ranging from fiery yellow to deep purple. However, his subtle taste belies his majestic armor. Dragon fruit comes in several varieties that vary in color and flavor, from softer melon and kiwi fruit to sweeter, beet-flavoured berries.
Using its industry-leading Human Insights capabilities, Firmenich’s Trenz™ forecasting team found that almost every major city in the world has experienced post-COVID-19 dragon fruit growth. While exotic fruits are always popular in niche markets, they are starting to appear more and more in various markets and food service establishments, as well as in products ranging from more intuitive juices and smoothies to less traditional forms such as tea and cooked food.
All of this is part of a decade-long trend of boldness and discovery in food and drink, according to Mikel Cirkus. The pandemic has accelerated the pace of this trend, causing an increase in the number of consumers and an expansion of tastes for new seasonings. Notably, expenditures on spices & seasonings at home grew 27% CAGR[1], Trenz™ found. Notably, expenditures on spices & seasonings at home grew 27% CAGR[1], Trenz™ found. Remarkably, spending on spices and condiments at home has increased by 27% per year[1], Trenz™ found. Notably, Trenz™ found that spending on household spices and seasonings was growing at a CAGR of 27%[1]. New product innovation has followed, with on-pack claims such as “bold” and “exotic” up by 38% since 2017, and the use of three- and four-way flavor combinations in products now cresting over 25% of all Food & Beverage launches. New product innovation has followed, with on-pack claims such as “bold” and “exotic” up by 38% since 2017, and the use of three- and four-way flavor combinations in products now cresting over 25% of all Food & Beverage launches. More product innovations followed, with packaging claims such as “bold” and “exotic” up 38% since 2017, and the use of three- and four-way flavor combinations in products now makes up more than 25% of all food and grocery products. nutrition. Running drinks. New product innovations follow, with packaging claims such as “fatty” and “exotic” up 38% since 2017, and the use of triple and quaternary flavor combinations in products now exceeds that of all foods. 25% of drinks and food are listed.
Firmenich’s famous Emotions360 consumer study provided a second clue. This patented in-depth study of natural ingredients shows that people are very interested in dragon fruit. In fact, the latest Emotions360 survey of 18,670 consumers in eight countries found that 88 percent of consumers have heard of dragon fruit and 56 percent have tried it. In consumer perception, dragon fruit is associated with adjectives such as bold, exotic, exciting, impressive and fun. Given this positive association, it’s no surprise that those same consumers list dragonfruit as one of 90% of all ingredients that are likely to be popular in the future.
As much as dragon fruit is on fire in juice bars, markets, and street vendors around the world, the packaged Food & Beverage world was initially slow to innovate around this trend. As much as dragon fruit is on fire in juice bars, markets, and street vendors around the world, the packaged Food & Beverage world was initially slow to innovate around this trend. While dragon fruit is popular in juice bars, markets and street vendors around the world, the packaged food and drink world was initially slow to innovate in line with this trend. Despite the dragon fruit’s popularity in juice bars, markets, and street vendors around the world, the packaged food and drink industry was slow to innovate in line with this trend at first. However, this trend is changing and all regions are now accelerating the launch of products containing dragon fruit claims. In fact, the use of dragon fruit in CPGs (Consumer Packaged Goods) is growing faster in food than in beverages, where innovation often comes first.
Jeff Schmoyer, Global Head of Human Insights, Firmenich, commented: “Dragonfruit may still be a ‘rare’ fruit flavor for CPG food and drink brands, but it is no longer rare for consumers. one of the fastest growing ingredients we’ve tracked in recent years. Given the small base and rapid growth, this is by far our boldest annual flavor pick to date in terms of forecast. to the problem of realizing dragon fruit flavors. Our consumer research shows that fruit can sometimes surprise because it doesn’t have an intense flavor profile to match its appearance. Instead, the taste is light, refreshing, sweet, delicious.”
“For this reason, Firmenich believes that its flavor creations will play a key role in enhancing the taste and festive pairings of dragonfruit with other flavors,” concludes Schmoyer.
Firmenich is the world’s largest privately owned fragrance and fragrance company founded in Geneva, Switzerland in 1895 and with a 127-year history of family business. Firmenich is a leading B2B company specializing in the research, creation, production and sale of fragrances, fragrances and ingredients. Known for its world-class research, creativity and sustainability leadership, Firmenich offers customers exceptional innovative recipes, a wide range of high-quality ingredients and know-how. Firmenich has an annual turnover of CHF 4.7 billion at the end of June 2022. . For more information about Firmenich, please visit www.firmenich.com.
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